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F9T - Web oficial de Fernando Torres F9T - Web oficial de Fernando Torres

F9T - Web oficial de Fernando Torres F9T - Web oficial de Fernando Torres

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Fernando Torres starred Cervezas Victoria commercial ahead Qatar World Cup

‘The discourse of a whole country’: Torres & AI cheer up Spain

More than 840,000 opinions about Spain National Team have been collected and managed through the use of Artificial Intelligence (AI), as Torres and Cervezas Victoria starred an emotional message of support ahead of Qatar World Cup.

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10-11-2022

Cervezas Victoria joins forces with Fernando Torres and AI to launch its campaign for the Qatar World Cup. The World Champion in 2010 and Europe in 2008 and 2012 with ‘La Roja’, has signed a very special partnership with Artificial intelligence as Cervezas Victoria -official Spanish national team sponsor- has called up both to design its new campaign for the World Cup in Qatar.

The commercial, presented this Thursday at the Victoria Beer Factory, is entitled ‘The discourse of an entire country’ and has had the indisputable role of an AI (Artificial Intelligence), which has been able to rigorously and scientifically represent what that more than 47 million people feel about the national team, generating an emotional speech.

“This is the speech of 47 million people about our National Team. It is the thought of an entire country. Now it’s time to enjoy with Cervezas Victoria and Spain", Fernando Torres said on his official social networks with the 90-second commercial that combines both his own words and several shots of talks by coach Luis Enrique and scenes from fans reproducing the phrases that the AI has selected as the most repeated.

 

 

Given “his successful career” with the national team, with which he made history with the threaded the Euro 2008-World Cup 2010-Euro 2012 unforgettable winning run and with which he scored 38 goals in 110 games, including the victory against Germany in the continental final of 2008, Cervezas Victoria sees him as “the best voice to convey the feelings of the fans”.

From all this knowledge, the AI ??has entirely created ‘The discourse of a whole country’ thanks to the use of the third generation language model ‘GPT3’ (from ‘OpenAI’), based on deep learning to produce texts creative simulating human writing. The spot will be broadcast nationally on television, digital media and on the ‘Cervezas Victoria’ website.

As indicated by the Andalusian brand, during this long creation process, more than 840,000 real opinions from fans and soccer lovers were shared with the AI, with more than 75 percent of their feelings towards the ‘Red’ being very positive. This fact has contributed to the generation of a truly emotional speech, which is even more so thanks to the contribution of Fernando Torres.