Kitted-out in red and wearing his Nike Total 90 Laser boots, Fernando Torres took part in a penalty-shoot blind-folded to promote 'Seeing is Believing'. The project is the Bank's global initiative to tackle avoidable blindness. It's a little known fact that there are 45 million people who are blind worldwide, yet 80% of this blindness is avoidable - for example blindness caused by a disease that could be prevented with medicine or a condition that could be cured with surgery.

The initiative began in 2003 and since then it has raised more than $25 million for eye-care and helped restore sight to over 2.5 million people. The project's latest commitment aims to generate $20 million for eye care for 20 million people in some of the poorest cities in the world.

The Spain and Liverpool number ‘9’, who was joined by Jamie Carragher, Danny Wilson and Dani Pacheco, is not new to the sport. The forward has attended blind-folded games and hopes that the 'Seeing is Believing' campaign will make a difference: “I have seen some games with blind people in the past. The level of difficulty is so high. Unless you try it you can't really understand how hard it is. It's amazing what they (Seeing is Believing) are doing for people. I actually had a neighbour in Spain who is blind. He is a good friend of mine and it is great that projects like this are helping people like him.”